About the Project

Jurada had the pleasure of collaborating on the brand refresh for the Biotrue brand. Their objective was to breathe new life into their DTC assets and our studio was tasked with producing a collection of model, video, and still life assets that would be applied across their digital platforms and website. The key objective was to deviate from the conventional visual language of traditional eye care and instead lean into the modern self-care brand aesthetic. The result? An updated look and feel that perfectly captures Biotrue's unique brand – fresh, clean, and premium.