Briggs & Riley
Brand Campaign
Concept / Creative & Art Direction / Production / Post Production
About the Project:
THE ASK: We were tasked with concepting and a brand campaign that positioned Briggs & Riley’s bestselling carry-on as the ultimate choice in the marketplace.
The key objective was to effectively communicate that this carry-on can take you anywhere, while highlighting that the product is designed to elevate the travel experience and offer the best solution.
We developed “The Spirit of Discovery” Campaign, a series of videos & stills shot on location across the UK and Italy and leveraged on website. email, in-store print, paid media and social.
Co-Created By:
Director: Edward Spreull
Brand: Amanda Wrobel
DPs: Owain Morgan + Marti Guiver
AC: Dominika Besińska
Gaffers: Gian Calipa + Bruno + Giulia of Videonest
Photographer: Jakob Powell
Lighting Assistant: Joseph Tovey Frost
DT: Bennie Curnow
Set Design + Props: Frances Von Fleming
Local Producer (UK): Charlotte Wenman
Local Producers (Palermo): Valentina Miceli + Giulia Monroy
Wardrobe: Daisy May Boorman + Fabiola Cangialosi
HMU: Eoin Whelan + Marti Na Mancuso
Location Agency (London): The Location Guys
Location Agency (West Sussex): Amazing Space Locations / The Watershed
Location (Palermo): Villa Igiea Palermo
Rental Company: Pixi Pixel UK
Editor: Luc Vrhovnik
Music Composition & Sound Design: I Want Noise // Jack Winter Meyer
Grade: Tharan Tandle
Talent: Base Models UK, Matt Sharman, Kirsty Cross, Lyza O, Jamel, Gisela Rodriguez
