About the Project:

THE ASK: We were tasked with concepting and a brand campaign that positioned Briggs & Riley’s bestselling carry-on as the ultimate choice in the marketplace. 

The key objective was to effectively communicate that this carry-on can take you anywhere, while highlighting that the product is designed to elevate the travel experience and offer the best solution.

We developed “The Spirit of Discovery” Campaign, a series of videos & stills shot on location across the UK and Italy and leveraged on website. email, in-store print, paid media and social.