About the Project

Jurada had the pleasure of working on the campaign launch for Briogeo’s B.Well collection of wellness products. Working closely with the Briogeo team, we focused on the idea that true wellness is messy and imperfect. By rejecting the notion of the "perfect shelfie,” we showcased what bathrooms really look like in everyday life – creating a relatable campaign grounded in reality. This photo campaign resulted in a collection of digital assets that truly captured the essence of the products.