About the Project:

We were asked to create and execute branding guidelines that communicated product storytelling, and DTC-performance design for the launch of the new skincare brand, Dr. Whitney Bowe Beauty. The goal was to capture their key brand pillars and communicate the story of Outer + Inner Skincare for both their daytime and nighttime collections.

We created a visual identity that reflected the brand's values and offerings, and developed a range of 360 marketing assets. From paid media, homepage content, to newsletters design and VIP mailers, we created a cohesive brand experience that successfully communicated the brand's mission.