Brand Launch Campaign

Campaign Concept / Creative & Art Direction / Photography / Casting / Production

Knours

About the Project:

We partnered with Knours, a hormone-conscious skincare line for women, to ideate and create a brand campaign for the launch of their new brand. It was an opportunity for us to lean into their mission of “creating really effective, really good products that make you feel alive as a woman through the ups, downs, and in-betweens of 3 M’s [menstruation, maternity, and menopause]” 

We concepted the campaign's creative look and feel and sourced talent that would best represent Knours' brand identity – making sure to lean into diversity in all senses of the word. The result included a brand launch video, product tutorials, model assets, and still life photography.

Co-Created by:

Creative Director: Gabriela Parada

Video Director: Gabriela Parada

Photographer + DP: Lauren Juratovac